Falling Polar Bears

http://thebenshi.com/2010/01/25/7-falling-polar-bears-what-makes-for-an-effective-p-s-a/

Our video isn't really an effective PSA.  I wouldn't even say that it is considered a PSA.  Its more like an informational video about donating books, however we were on different circumstances.  I want to create another PSA, but I don't know about what yet.  After reading this article though I know that my new PSA needs to be "outside the box" and I feel like it should sort of break barriers and catch people off guard.  A PSA isn't something just informational like our video, it should also send a more meaningful message.  A good PSA would send a strong message through more than just words, the visuals have to be deep, also.  It seems that through the 4-7 rule I shouldn't display my message so obviously.  Someone should have to watch it multiple times to get the real meaning of it, meaning that it should be an intense subject that is going to affect people and make them think and actually understand reality.